After reviving the Comics Industry Mr. Sehgal was the one of the first group to introduce Mobile Books. Mr. Sehgal has vision to use the dumb Mobiles as powerful Education Tools and educate the parents to use the Mobile machines in right way.
Mr. Sehgal was considered for the position of COO (& Head Marketing and PR) because of his experience, ability to work within the Industry, ability to innovate new methods to serve the same content. At IRSPBB Mr. Sehgal is responsible for coordinating the Publishing (Print & Digital), Working on Business Plans (as defined by CEO, Mrs. Alpana), Marketing the visibility of IRSPBB at various International Book Fair and thru Poetry Concerts along with Media Planning & Interaction. Mr. Sehgal’s vision is to establish IRSPBB as synonym of Poetry and revolutionize Urdu and Hindi Poetry such that next generations take interest in the content rather than taking it just as a study subject along with innovating new content all by themselves. Mr. Sehgal’s prime role is to publish content available thru IRSPBB in all possible media available and get ready for any new future innovations on time.